The light-hearted energy of this trend communicates vitality, youthfulness and a sense of playful optimism: offering welcome relief for brands and consumers seeking comfort from the past while staying firmly rooted in today. Often with a retro undertone (but that still feels modern), these bright red fonts are typically accompanied by minimalist doodles or cartoons that recreate a classic look that doesn’t feel dated. Traditionally, fonts are either black or white, but in 2023 we’re seeing an increasing trend towards red as the first colour of choice. Bright redĪ branding concept by renaissancexiv that uses bright red type (Image credit: Renaissancexiv) But while this particularly knowing kind of Gen Z attitude is a more light-hearted reflection of the anti-establishment sentiment rising to the surface of society, it’s certainly not letting the establishment off the hook for a second, either. Smoky forms, sharp edges and often all-black compositions create fonts that are expressive and youthful.Ĭlosely linked to the punk revival happening more broadly across the design world, this style has a subtle edge, leaning into the slightly tongue-in-cheek barbed wire, chains, and skull motifs that represent this trend. After a viral resurgence on TikTok, where users embraced the irony of a commercialised subculture, designers are drawing inspiration from this style when it comes to typography. ‘Mall Goth’ is a throwback to a post-goth subculture that first emerged in the late nineties and continued through the early noughties. Think Hot Topic, Limp Bizkit, Linkin Park: the Nu Metal era at its peak. The 'mall goth' font trend in lettering design by nSkill (Image credit: nSkill) Expect decorative ears and terminals, italicised letters - and always, always a sense of class and composure. These fonts are delicate and aesthetically pleasing, often with small flourishes - a swirling loop on a ‘g’, or a reaching foot on a capital ‘R’. The timelessness of this trend lends itself to publications that have become digital first, being able to recreate a sense of familiarity with audiences through different mediums.īrands getting in on the action of this trend include Burberry who, in a move that sparked joy in the hearts of designers world-wide, has moved away from the bland sans serif wordmarks and gone back to its serif-loving roots. We’re seeing this particularly in styles that hark back to the kinds of fonts first printed in eighties high fashion magazines: serifed, tall, and elegant. A typeface designed by Jen Wagner featuring narrow serifs (Image credit: Jen Wagner)Ģ022 might have held more bubbly, rounded fonts, but in 2023 things are looking a little more sophisticated.
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